Distortion Collective

Personal project at Parsons School of Design. Visual identity for an imagined brand: Distortion Collective. Named after the disruptive guitar effect, Distortion Collective aims to shatter the current male-dominated landscape of the music industry by offering an inclusive space for women and non-binary artists to foster connection, share resources and inspire collaboration. Taking inspiration from punk zine culture, Distortion Collective’s brand identity features bold, expressive typography and layered photocollage.